Digital growth for Manufacturing and wholesale
Make a complex catalogue easier to buy from.
Audit this growth systemBuyer journey
A path designed around the real decision.
- 01Find the right category
- 02Check specification and compliance
- 03Collect required products
- 04Request terms and supply detail
Growth obstacles
- Catalogue structure mirrors internal teams
- Specifications are hard to compare
- Consumer checkout does not fit the sale
Recommended page system
Pages with a clear job in the buying journey.
- Product taxonomy
- Application and compliance pages
- Quote-list enquiry system